Wouldn't it be nice if your social media ads just.freaking.worked.
Relax...you're in the right place.
I'm Nathalia Copeland, I help non-marketers understand online marketing.
Do you look at social media ads and think:
"works for this niche, but not for me"
"I don't have money to try one more thing"
I get it.
You're already so busy hustling with #allthethings involved in running your business. One more "to-do" on your plate sounds damn near impossible. And paid advertising is such.hard.work.
but here's the thing...
Hard work doesn't have to mean complicated work.
Does this sound familiar?
You open Google to search something "real quick". 15 browser tabs are open now, you fall into the internet rabbit hole, end up at a cat video, then, wait, what was I looking for? Two hours pass. Oops.
"Shiny Object Syndrome" strikes again.
There's a better way.
Growing your business is hard. But learning the strategies behind it? That can be easy.
The real question is:
Can you afford not to invest in social media ads?
Remember when we used to say "brb" when chatting on AOL with our friends?
(I just dated myself, didn't I?)
You notice how we don't do that anymore? That's because we never leave.
We live here now, in the social media world.
It's become a language and those who speak it are building crazy profitable businesses.
Remember that time you learned an entire language on Google by yourself? Ha. Yea, me either.
Relying on outdated content, trying to learn from 10 different people is a surefire way to waste your time and money.
I'm here for you.
Who am I?
Why should you care? How am I any different?
For starters, I'm not your typical business coach/internet marketing guru.
I'll be honest, I'm not an expert in every single thing related to my niche ::gasp::
But, I have been told I'm really, really good at one thing:
Teaching others how to
Taking complicated, messy things I know really well: ads, landing pages, funnels, data &
making it easy to understand.
You can learn quickly and get results. Let me save you from a world of click-bait fluff pieces.
How did I get here?
In the year 1980, when my mom met my dad in Brazil....(kidding guys...)
I've had my share of jobs that didn't exactly scream "life passion". English teacher, paralegal, insurance agent. (I'm eclectic, I know.)
So, about 5 years ago, I went back to school.
I got accepted into Kings College London for a Masters in International Marketing. Fancy, right?
I studied some pretty cool stuff like consumer behavior, digital marketing and business strategy.
I wrote a hella long dissertation that maybe 3 people read (including my husband)
and graduated with highest honors.
Then, I got offered my dream job and lived happily ever after.
No one would hire me. I had 10 years of business experience, 3 degrees from prestigious universities
and over 30 London marketing agencies turned me down.
The reason? Lack of experience.
It was rough...
A friend of mine called and said:
"The startup I work for is hiring, I got you an interview"
After four rounds of interviews, lots of meditating (aka - drinking wine) and a starting salary that would pay off my student loans in 87.5 years, I got the job.
The funny thing? I had no idea what I was doing. At first.
They wanted me to run Facebook ads with a $100k monthly budget and I had never even boosted a post before.
My first week, the manager who was supposed to train me, quit. And my co-workers were probably pretty annoyed that they hired this American girl who had no idea what she was doing.
Oh, did I mention it was Christmas and everyone left for the holidays except me?
It was sink or swim. Much like a lot of business ventures are these days.
I went into worker bee mode: first to arrive and last to leave. I read everything I could get my hands on. I stayed up nights, weekends, holidays, learning and re-learning a system that even Mark Zuckerberg hadn't really figured out yet. Every week it changed.
Then something happened...
I got better at it. A lot better.
I don't know if I reached Malcom Gladwell "10,000 hours of greatness" level. But, I outspent everyone in my department and brought in massive amounts of profits. I got campaigns working that no one else could.
I promoted in record time.
In less than a year, I was running over $1m in annual ad spend for Facebook, Google, Twitter, and Instagram across B2B & B2C sectors.
I developed training programs for new hires. When people had questions related to paid ads, I was the go-to person for answers.
Business was no longer a zero-sum game for me. I found that helping others succeed was my purpose.
The training program inside iSpeakSocial is the result of everything I've learned so far...